Personal Data (Privacy) Law and Direct Marketing

Learn and apply the concepts of the Personal Data (Privacy) Law in Direct Marketing.

Programme Contents

The course is suitable for public who are interested in exploring the topic.

Upon completion of the course, students are able to:

  • Recognize the Six Data Protection Principles and exemption
  • Understand the offences and statutory defences
  • Apply broad-based knowledge and concepts of the Personal Data (Privacy) Law in Direct Marketing
  • Analyse the implication of Personal Data (Privacy) company law and related problems in respective professional practice or in any business environment
  • Evaluate professional integrity and knowledge on respective liability in relation to the dealing with personal data


Programme Structure

  • Meaning of Personal Data
  • Collection of Personal Data
  • Data user and their liabilities
  • Six Protection Principles
  • Offences and Compensation
  • Exemption from the Ordinance or the Data Protection Principles
  • Use of personal data in Direct Marketing
  • Case studies

Students meeting the attendance requirement of 70% will be awarded Certificate of Attendance.

Programme Details
Mode of Study

Part Time (Short Course)

Teaching Mode

Face to face (Classes may need to conducted via online platform depending on epidemic for the sake of students’ safety)

Commencement of Study

Class code:LLS0002S01
Date: (Saturday)
10 October 2020
17 October 2020
24 October 2020
31 October 2020
Time:10:00 - 13:00

Entry Requirements
  • Completion of secondary school; or
  • With 1 year of working experience; and
  • Aged 18 or above

* Confirmation of enrolment is subjected to submission of documents meeting the above entrance requirements.

Cantonese supplement with English

Tuition fees will be reviewed and adjusted annually on various factors.
Hong Kong College of Technology reserves the right of cancellation of programme and granting offer without prior notice.